Trading ServicesMSA

IHS Markit MSA is a broker ranking service for the EMEA cash equity and ETF markets that tracks trading activity down to specific instruments regardless of execution venue.


  • Banks
  • |
  • Hedge funds
  • |
  • Asset managers
  • |
  • Broker-dealers
  • |
  • Issuers


  • 2.5k+ETFs
  • €2.5bn+daily ETF trading activity

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Product summary

Fragmentation in the European equity markets has challenged participants’ ability to track trading activity and assess the relative strengths of the various brokers active in these markets. IHS Markit MSA offers a transparent market share service that collects and aggregates trade data across traditional exchanges, MTFs and OTC markets on a T+1 basis.

Our MSA solution highlights and ranks the trading strength of contributing firms on executed turnover or volume, organised by instrument, index, sector or country. Trading activity is sourced directly from brokers, with strict contribution rules and internal validation processes to ensure consistency.

To meet these needs, we provide the following services:

  • Buyside

    Assess their brokers’ strengths relative to their peers, to inform their broker selection when executing trades

  • Sellside

    Transparent benchmark for direct peer performance comparison

  • ETFs

    Ascertain trading activity on ETFs by issuer, product family, asset class exposure, holding type, tax domicile or strategy, as defined by IHS Markit ETP classification system (ECS)

  • Issuers

    Identify key active players and track shifts in liquidity over time in order to ascertain trading activity on their instrument

Key Benefits

  • Extensive coverage

    Aggregates data across all trading venues, including exchanges, MTFs and OTC markets

  • Data integrity

    Sourced directly from brokers, with rigorous validation and verification process applied

  • Comprehensive rankings

    Broker rankings across instruments, indices, sectors, countries or a bespoke portfolio

  • Transparency

    Fully named reports applying a consistent and transparent trade contribution methodology

  • Flexibility

    A bespoke report service across all datasets to suit your requirements

  • Historical analysis

    Ability to monitor trading activity on specific instruments, providing insight into historical trends

  • Distribution

    Automated reporting facility for scheduled delivered, as well as premium service providing delivery via data feed

Contributing Firms

  • Banca IMI
  • Bank of America Merrill Lynch
  • BNP Paribas (ETF)
  • Canaccord Genuity Limited
  • Citigroup
  • Credit Suisse
  • Instinet
  • Investec
  • Jefferies
  • J.P. Morgan
  • Kepler Cheuvreux
  • Mediobanca
  • Morgan Stanley
  • Numis Securities
  • Optiver (ETF)
  • Peel Hunt
  • Société Générale
  • Stifel Nicolaus Europe Ltd
  • Susquehanna (ETF)
  • UBS
  • Winterflood Securities