The HFI is intended to accurately anticipate changing consumer behaviour. The survey methodology has been designed to complement Markit’s Purchasing Managers’ Index™ (PMI™) business surveys, which are closely watched due to their timeliness and accuracy in anticipating changing business conditions. Like the PMI surveys, the HFI tracks objective “hard data” on actual month-on-month changes, focusing on household income, spending, saving and debt, but also includes several forward-looking opinion questions to help anticipate future trends. |